Position
Define the audience, rental tone and market proposition around the asset’s genuine strengths.
02.02Landlord leasing

01A clear position
Successful leasing begins before an office reaches the market. The product, positioning, pricing and story must work together—and the campaign must stay active until the right occupier is secured.
02A focused process
Define the audience, rental tone and market proposition around the asset’s genuine strengths.
Shape a clear campaign across imagery, particulars, agent engagement and viewings.
Qualify interest, create momentum and negotiate towards a deliverable transaction.
03Relevant work
Joint letting agent alongside RX London, acting for Tokoro Capital at Empress, 35 Dover Street, Mayfair.
Tokoro Capital — landlord instructionView the project