01
Position the space properly
The building, fit-out, lease structure and location need to be presented to the occupiers most likely to value them. Trying to appeal to everyone usually weakens the message. The photography, particulars and agent briefing should all communicate the same proposition.
02
Resolve avoidable friction
Good information accelerates decisions. Areas, costs, specification, legal structure, timing and any landlord works should be clear before serious interest arrives. Uncertainty at the wrong moment can cost momentum.
03
Negotiate the whole transaction
Headline rent or premium is only one part of the outcome. Incentives, works, timing, security, liabilities and certainty of completion all affect value. The best offer is the one that performs commercially when considered in full.